September 2009
Launch of a publication series in partnership with the Sustainable Development Dept. of PriceWaterCoopers (cf. Publications section)

June 2009
New partnership with Alliadev, a sustainable development professional.
http://www.alliadev.fr/

May 2009
Novethic/Be-linked roundtable discussion on “From philanthropy to social business, how to measure social impact of NGO/private sector partnerships?”. The speakers were Marine de Bazelaire (directeur du développement durable/ HSBC), Bernard Giraud ((directeur du développement durable/Danone) , and Yvonnic Huet (directeur général/Agrisud International, an international NGO fighting extreme poverty by supporting poor people to become entrepreneurs and run small-holder farming activities which generate a regular flow of income).

Be-linked teaches a module on “Social Entrepreneurship in Emerging Countries” at HEC in the context of the recently launched Social Business Chair/Business & Poverty Track.
http://www.hec.edu/tracks/fr_socialbusiness/faculty.htm

April 2009
Be-linked partners with HEC in the context of the recently launched “Social Business” Chair.

March 2009
Be-Linked and YouPhil become partners. YOUPHIL is a web magazine which views the news through in an engaged, multi-faceted light. YOUPHIL provides a new perspective on social change, increasing awareness for a larger audience. Be-linked is in charge of facilitating YouPhil’s scientifici board.
www.youphil.com

Be-linked contributes to the 2nd edition of Produrable and leads two round-table debates.

February 2009
Be-linked attends the “World Social Forum” 2009 in Belem, Brasil and facilitates a few conferences.

October 2008
Be-linked attends the “Planet Workshops” - International Forum for Sustainable Development, Courchevel. As a partner of the the event, we led a round table debate on public-private partnerships.
Be-linked was also present at the European Development Days in Strasbourg.

Summer 2008
Be-linked is chosen as expert for MEDEF’s international affairs committee for their “Universités d’Eté”.

Be-linked also participates in the annual seminar of l’Association Française des Fundraisers in cooperation with LEVI’S and Care France

And also…
Be-linked participates in the Social Entrepreneurship Chair at ESSEC on a regular basis.
Be-linked is a training contributor to Les ECHOS, Communication and sustainable development section

A new deal

Until the 1990s, the relationship between companies and organizations representing the interests of civil society (CSOs/NGOs) was limited to two prevailing patterns: confrontation and sponsorship. The last fifteen years or so have however witnessed a notable evolution of this relationship. With the increasing scarcity of fossil fuels, with “global warming” becoming a reality, with increasing social and ecological challenges, the adoption of new rules for the development of business activities appears no longer to be a mere option but an imperative necessity.

Moreover, the number of CSOs/NGOs have multiplied worldwide(1), and the attention they confer on companies’ practices clearly contributes to the challenge that companies face in the global economy . Today, CSOs are no longer confined in a role of service delivery but are increasingly influential in policymaking and performing watchdog functions. Therefore, engaging with CSOs allows moving towards inclusive globalization, promoting accountability, and fostering solid linkages between the grass-root organizations and the private sector.

A time for action

In parallel, the private sector is changing, and as companies can no longer afford to act in a “non-responsible” manner without being pointed at and suffering severe consequences (negative media exposure, loss of confidence, product boycotts, fall in stock value, etc.), they are more and more expected to better understand their relationships with organizations representing the interests of civil society, in order to be proactive rather than reactive, and position themselves in a positive logic of value creation.

These findings reveal that partnering with CSOs represents an important yet relatively unexplored opportunity for the private sector to make markets more inclusive, in a sustainable way. However, even when they’re internationally renowned, businesses are often clueless about the magnitude and intricacies of the complex world of CSOs.

Our methodology is based on an adaptive approach:

1. Identification of general issues and impact of the businesses.
2. Compilation of a registry of all the CSOs related to the line of business.
3. Risks/opportunities analysis for each structure.
4. Formulation of a strategy.

To be effective and sustainable, the implementation of the private sector/CSO strategy must align with the company’s line of business and goals.

Our expertise is based on a solid experience with companies, a strong network of NGOs in the field, multilateral agencies and Governments and an extensive knowledge of current issues. All this is further strengthened by our links with the academia around the world which enables us to remain at the forefront of academic thinking, while keeping a strong and practical operational dimension.

(1) Paul Hawken in Blessed Unrest (2007)

Our convictions
Even when they’re great entities and internationally renowned, businesses are often clueless about the magnitude and intricacies of the complex world of NGOs. 
An array of challenges must carefully be taken into account to meet today’s standards (Corporate Social Responsibility (CSR), the CSO sector responsibilities), challenges in influence, in reputation, in sponsorship transfer towards a logic that will increasingly resemble that of the investment world, and that of new business models integrating NGOs knowledge. The question is no longer why, but how to define a relationship strategy with the organisations of civil society. It is clearly a management issue.

A clear mission
Integrating relations with civil society at the core of the company’s strategy to create lasting value.

An original, cross-disciplinary package

Consultancy : we can help you define a genuine relationship strategy with civil society organizations at the local, national and international levels.

Decision making tools : cartography, analytical notes, monitoring, dynamic databases, team building; training and heightening the managers’ awareness.

We offer project management training methods for all stakeholders.

We also offer to support businesses, NGOs and institutions in the field.

Last but not least, we offer preliminary studies (societal diagnosis), and the monitoring and evaluation of projects.

Who are we?

Jérôme Auriac, Founder, General Manager

Having held sales and marketing positions in the Wolters Kluwer publishing group, Jerome joined Novethic (a Caisse des Depots et Consignations resource centre on CSR, Socially Responsible Investing and on sustainable development) as commercial director. In 2003, he joined Manifeste as an Associate Director.
A sustainable development and business/NGO partnerships specialist, Jerome is the founder/moderator of wwo.fr, and has been a consultant for 7 years for a number of multinational companies and institutions on their CSR communication policy and their strategy related to NGOs.
His studies have been in modern literature and Portuguese. He is a member of many clubs of engaged in the issue of sustainable development. He is also the president of a development NGO in Brazil called Abaquar (www.abaquar.org).
Jerome works on a regular basis with management schools (HEC, ESSEC), established business associations on the themes of CSR (IMS / ORSE) and NGOs (Coordination Sud). He is also involved with some overseas educational and research centres (Natural Capital Institute, Getulio Vargas Foundation), either as speaker on the issue of CSO/private sector relationship or through exchanges and academic work (CNRS/Dauphine, INSEAD).

Nadine Deswasière, Associate Director

Nadine has over 23 years of experience in the food-processing industry. She worked for major groups, such as Campbell (4 years) and Nestlé (17 years).
For the last 10 years, Nadine has been General Manager at Nestlé and was responsible for the Business Units managing 150 to 500 million euros market. She has a wide international experience (Asia, Eastern Europe, Switzerland, Western Europe) and has managed teams of 30 to 1 500 people in a complex array of cultures and structures. For example, she has managed areas covering five countries and commercial and logistics teams in countries like Russia, which cover 11 time zones.
In addition to quality management, Nadine has developed expertise in innovation development processes and has launched more than 200 products, including, launches in 15 countries simultaneously. She has extensive experience in distribution management in developed countries as well as in developing countries (with up to 10 distribution channels reaching the most remote areas).
She is also been an independent director at Alfesca Labeyrie and then at Fleury Michon, and was awarded the 2007 Grand Prix for Corporate Governance.
In 2007, she founded EthiConseil, a consultancy specializing in ethics, corporate governance and sustainable development.
Nadine is also President of the Institut Gandhi Association, which acts to heighten awareness and individual responsibility in the economic, environmental and societal spheres.

Aurélie Boukobza, Associate Director

From 2005 to 2008, Aurélie Boukobza has served as Programme Officer for the United Nations Development Programme (UNDP) in Morocco. Specializing in the themes of human development and democratic governance, Aurélie was responsible for the implementation of a portfolio of projects jointly with the Moroccan Government, to support the building of institutional reforms and to accompany them in the ongoing decentralization process in Morocco.

Along with these functions, Aurélie Boukobza is a certified project manager and was involved in the restructuring and professionalization efforts of the UNDP office in Morocco. This involved optimizing its internal processes and adapting project management procedures.
Aurélie Boukobza brings with her strong field experience of development projects, an in-depth knowledge and understanding of national government systems, the UN system and the current context of international development.
Born and raised in Morocco, Aurélie Boukobza studied in Paris, London and Boston, where she graduated in 2003 with a Master’s in International Affairs.

Our clients

For the sake of confidentiality, we do not disclose the names of companies/NGOs/institutions for which we are conducting missions, except when the information is public.

Our network
Be-linked has joined forces with an array of key players in order to provide both a global vision on the challenges encountered by its customers and to contribute to the on-going dialogue on the evolution of the NGO/private sector relationships.


Be-linked facilitates a group of experts from international academia, NGO and business circles, with the aim to produce cutting-edge information, intervene in current debates and train private sector leaders.
Our team includes:
* Ludovic François, HEC
* Bénédicte Faivre-Tavignot, HEC
* Rolando Tomasini, INSEAD
* Jacques Negri, Sciences Po
* Stéphane André, CNRS/Dauphine
* Gustavo Costa Souza, Fondation Getulio Vargas et UFRJ (Rio de Janeiro)
* Sylvain Lambert, Développement Durable Price Waterhouse Coopers
* Peggy Duvette, Natural Capital Institute (San Francisco)
* Fabienne Pouyadou, Care France
* Robert Lion, Agrisud International
* Pierre Salignon, Former Executive Director, Médecins Sans Frontières

La Ruche, 84 quai de Jemmapes 75010 - 01 48 03 92 38 - jerome.auriac@be-linked.net